Breaking Bad, which premiered its Season 4 Finale last night,
ranks as the most engaging series on television according to Nielsen's IAG,
which measures program engagement and ad effectiveness.
Ratings Highlights include:
- All three airings delivered 2.9 million viewers and 1.8 million adults 18-49
- Season 4 averaged 1.9 million viewers, a 23% increase vs. Season 3
- Breaking Bad Season 4 also averaged over 1 million adults 18-49 and Adults 25-54, +24%/+21% vs. Season 3
- Breaking Bad Season 4 garnered its strongest increases among younger viewers, growing its Adult 18-34 audience +42% over last season.